16: Victor Yocco


My guest this week is Victor Yocco. Victor is a User Experience Researcher working for EY-Intuitive out of Philadelphia. He has written several articles for the likes of A List Apart and Smashing Magazine and has recently written a book about User Experience Research called, Design for the Mind: Seven Psychological Principles of Persuasive Design. We talk about how user experience research works within the context of design, the culture of alcohol in tech and agency settings, his own dealings with substance abuse, getting sober, and ways to address the underlying issue that lead to substance abuse.

Victor’s book Design for the Mind: Seven Psychological Principles of Persuasive Design will be coming out in June and you can pick it up over at http://manning.com/books/design-for-the-mind. Creative South Podcast listeners who enter the code yoccoppc at checkout will receive a 39% discount off the cover price.

In case you haven’t heard, our buddy Aaron James Draplin has a book, titled Draplin Design Co. Pretty Much Everything, coming out May 17th and you can pre-order it now. The pre-order of $25 is in effect right up until May 17th, so act now! Draplin’s proud of the fact that the book is viciously affordable, yet jam-packed with a mountain of information! Good, solid value. Act now and head over to ddcbook.com and pre-order your copy of Draplin Design Co. Pretty Much Everything today! On to the show.

Thanks for tuning in this week. You can find out more about Victor at victoryocco.com or follow him @VictorYocco on Twitter, and be sure to check out the show notes for more links to Victor’s writings. You can keep up with the podcast on Twitter @CreativeSoPod, and follow Creative South on Facebook, Twitter, and Instagram @CreativeSouthGA or over at CreativeSouthGA.com, and I’m @jfrostholm on Dribbble, Twitter, and Instagram.

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Find out more about Victor by following him at these great places.

Jason Frostholm